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Procter amp; Gamble: A Case Study Analysis Abstract Procter amp; Gamble is a consumer-goods company that began in 1837 and has grown to be a leader of its industry. It has over 800 brands worldwide, 25 of which generate more than 1 billion dollars in sales, including Tide, Downy, Always, Oral B, Crest, Gillette, Febreze, Swiffer, and Duracell. However, in the last 10 years, Pamp;G has experienced a loss of sales. Through an analysis of the company and its history, its visions and goals, a SWOT analysis, and the Porter’s Five Forces Model, the problems Procter amp; Gamble face will be identified, discussed, and possible solutions and recommendations will be given. Keywords: Procter amp; Gamble, brands, analysis, consumer-goods†¦show more content†¦319). Through the 9 years of Lafley’s leadership, Pamp;G updated â€Å"all of its 200 brands by adding innovative new products† (Dess, Lumpkin, Eisner, amp; McNamara, 2014, pg. C199), including a battery-powered brush called Tide StainBrush, and creating new products, like Crest White Strips. Lafley also changed the belief that all new and innovative products had to be created within Procter amp; Gamble, stressing that many new products should be created elsewhere. This â€Å"’Connect and Develop’ model of innovation† allowed the company â€Å"to get almost 50 percent of its new product ideas from outside the firm† (Dess, Lumpkin, Eisner, amp; McNamara, 2014, pg. C199).Along with continued innovation, Lafley also pushed for Pamp;G â€Å"to move away from basic consumer products such as laundry detergents†, which can easily be â€Å"knocked off by private labels, to higher margin products† (Dess, Lumpkin, Eisner, amp; McNamara, 2014, pg. C199). This included the acquisition of Gillette, Clairol, and Wella, as well as offering designer fragrances through license agreements. When Lafley stepped down as CEO of Pamp;G in 2009, he left McDonald with some problems, including some beyond his control, such as the recession of 2008. Some of these issues include the lack of â€Å"blockbuster† ideas from the Connect and Develop program (however, this program did help to reduce expenses for Pamp;G) and increased competition from companies like Unilever andShow MoreRelatedTheories of Relativity Opinion Essay892 Words   |  4 PagesFirst of all, we can relate because we’re the same age as Dylan. For example, Dylan is 16 when he is kicked out of his house (36) and that is the age that students are in ENG3C. Dylan being the same age as the readers makes the book more interesting to us because we can picture ourselves being the same age as Dylan and trying to survive on the streets. Second of all, Dylan has a lot of trouble with his mother. For example, Dylan has a long history with his mother not being a good mother andRead MoreThis Is My Essay922 Words   |  4 PagesLeah McMunn M1 Ms. Rai ENG1D1 – 09 29 April 2011 An Eventful Journey of Living on the Streets Character traits shape the people we all are. For example, they help us face our fears through courage; they show us right from wrong through responsibility; and they show us who to believe in tough decisions through trust. Dana, the protagonist from Eric Walters’ Sketches, has a tough time learning how to show her traits. However, as a child on the streets Dana fights through manyRead MoreEssay On SQL Injection Execution1131 Words   |  5 Pagesexpected, such as regular characters most people would use to login or communicate in text with the database. Part of the validation process also includes creating a Blacklist (if you will) that are known to harm or manipulate the database. Using the examples in sanitation process. 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