How social media is changing advertising models Essay

How accessible media is changing advertizement models - Essay ExampleMarketers currently wont social media to catch up with the digital customers, letting go the traditional advertising models, and adopting the rising ones that make marketing online via the social media. It is evident that the digital migration, specifically the current use of social media does bring forth a growing role in marketing that changes the advertising models, this in turn has implications on how valleculas, consumers, and companies perform. Unlike in the past, customers can now give their feedbacks about a certain(prenominal) product, feedback visible to other agents, these agents include the channel partners, the competitors, and even other companies.The main impacts on the advertising models include the fact that social media allows reviews about certain products (online reviews and ratings) impact different metrics. These metrics include the brand evaluations, consumer ratings, the company perfo rmance, consumer purchase conversion rates, and the organizations value. Many of the new advertising models adopted by many organizations include customer feedbacks, in the past the customers did not have much exemption to give feedbacks about a certain product (Evans). Currently, social media for advertising the customers the freedom to rate a certain product that to some extent defines the major characteristics of a firm. The past advertising models focused on the four Ps, social media to some extent brings in another P, which stands for the people, which is deeper, broader, and more intemperate than the consumer targeting is.Social media changes the way people interact among themselves, they play a major role as creators, advocated, critics, transmitters, and transformers of messages. non long ago, the introduction of TVs in the industry changed the advertising models used in the past, but the introduction of the internet, social media, and the use of mobile phones made them ev en better. The online social environments, including the social