Sharpie Brand Report Essay -- Business Analysis

card sharp has been putting its mark on society as swell as a variety of other surfaces since its inception in 1964. Today, sharper is the most normal choice of permanent marker in the world, available in everyplace 20 countries. In the recent digital age, Sharpie was predicted to struggle as physical printing methods fell fall out of favor in exchange for keyboards and touch screens. However, parent company untestedell Rubbermaid has interpreted some creative and unique marketing approaches to keep the Sharpie notice as a household name. New advertising methods, as well as embracing social media outlets such as Facebook have conduct to Sharpie becoming more popular than ever.Sharpies media purchases over the last decade have been very interaction oriented. Since 2009 Sharpie has shifted a large amount of their advertising attention to social media outlets, as well as many other non-media connectors. Sharpie has been getting up keep mum and in touch with its consumers for most of the last decade, using professional athletes from mingled sports to promote their brand. While working with Paragon Marketing assembly Sharpie sponsored the Sharpie 500 from 2001 to 2009. The Sharpie 500 was one of the most popular races on the NASCAR circuit. Sharpie was also the main sponsor of Kurt Busch and his No. 97 Ford from 2001 to 2006. Busch had a highly successful career whilst driving for Sharpie, fifty-fifty winning the first ever NASCAR Nextel Cup Championship in 2004. The delineation paid off according to Paragon, as Sharpies sales increased a minimum of 15% per annum.Sharpie also essay their hand on the links with the Sharpie Mini Tour. Working with the headmaster Golfers Association, Sharpie held a nationwide, four event putting competition plentiful one fan a chance to play ... ...e 25 June 2009. Web. .Neff, Jack. ring Ink Is Dead? Sharpies Success Is Writing on the Wall New Video Ads, Strong Facebook Presence Prove the Pen Is Still right on in t he Digital Age. AdvertisingAge. ProQuest Research Library. Web. 17 Apr. 2012.Paragon Marketing Group Sharpie 500. Paragon Marketing Group, LLC. 27 Aug. 2005. Web. 04 May 2012. .Sharpie iron out Release. Sharpie Mini Tour Swings Into Chicagoland For Cialis Western Open. www.sharpie.com. Newell Rubbermaid, 29 June 2005. Web. 04 May 2012. .Sharpie Stained Brand Invention. Tris3ct. Web. 04 May 2012. .