Graphics Design Firm Marketing Plan Essay

Executive Summary The Metolius transaction percentage is a Graphic design and optical chat dissolute ground in new Concord, virgin Hampshire. run(a) from a small office the company get out be targeting a consumer base of 5-15 year old companies and provide them with unique perspectives on somatic identity and visual communication. For the first 7 months Keivs ordain be manipulation the firms affairs alone after which he ordain hire an assistant to help him in design and administration. The hawkish pass on Metolius has is Keivs knowledge of not only creative but also phone line clevernesss that leave make it possible for the company to attract its line of business-oriented clients because of a working backing to their creative approach Overtime the company will sustain collectible to its low overhead, creative and practical designs attracting increasing consumer attention, reaching winnings in the first 9 months and generating $27,347 by the third year.Objective With a realistic mission statement that focalisees on delivering above expectation to customers and frank customer relationships, the main objective of the firm is to s to position The Metolius Agency as a creative, unconventional, and innovative pictorial design and visual communication firm in the Concord, NH bea. In addition Metolius will set its trade objectives toa. Increase visibility in the market. b. Generate 30% new business through referrals each quarter, after year one. c. Strengthen brand law through stateal polling during networking activities. The financial objectives will includea. Maintain positive, steady, ingathering each month.b. Reach profitability by the death of year one.c. widen to decrease the variable costs associated with serving a project.Situation psychoanalysis The Metolius Agency requires a good analysis of both the= market and itself to suffice its customers better. The information gathered by the company about the market shows that the pot ence market is divided into small and medium companies and has shown a CAGR (compounded annual maturation rate) of 7.65% over 4 years (2002-2006). The graphic design industry reached $812 meg in 2000 and it is predicted that for the next five years it will ferment at 5.6%. The increasing desires to appear professional and use the Internet have been attributed to this ingathering in the industry. Also contrary to the decade old market panache of advertisement agencies offering full assistant with minimal or no outsourcing, the Metolius agency will concentrate only on their specific skill sets. The company plans to provide customers with a wide selection of its designs and services, better availableness by exchangeizing service provision, impressive customer service and competitive pricing.The services offered will be charged by the hour and $75 will well-nigh be the charge/hour demanded by Metolius. through with(predicate) SWOT analysis it has been established that the streng ths of the company are focus, elegant office space and amalgamation of the business with the creative sense, and the main opportunities for the firm are a growing market, growth based on technological improvement and also low co-relation with downfalls in the economy. The struggle to be cutting edge, to inform the customers and remove time for marketing activities have been identified as weaknesses, and local anesthetic emulation (i.e. large agencies, freelancers and Kinkos), easy to use software that allow strength clients to cater their own needs and a demographic change due to shift in local industries are the main threats to the firm.Marketing system A graphic firm relies on referrals and efficient networking and not advertise to generate sales. Based on the market research of several focus groups and a research project completed by three University of New Hampshire graduates, Metolius has devised a 3 point marketing strategy, consisting of networking, client referral, targ eted customer skill to gain visibility and increase sales. The networking will involve using Kievs face-to-face and professional contacts to arrange meetings and get customers. Client referrals will come from the customers and the chamber of commerce who will be impressed by Kievs work.Kiev will also be shortlisting companies and finding ways to approach their decision makers and confining a deal. Also putting content of all releases on the profit and management of search engine submissions will be done by outsourcing the work to specialists at an internet and e-commerce consultancy firm, 1st-at-the-top.com. The firm has identified its market to be the small and medium scale companies in Concord that have been operating for 5-15 years. Metolius will position itself as a focused and innovative graphic design and visual communication firm in the market by dwelling on Kievs diverse background of business and creativity.Marketing Mix The Metolius Agencys marketing mix is comprised of approaches to pricing, distribution, ad and promotion, and customer service.* Pricing The pricing scheme will be based on per project fee that will be calculated by the hours required for a project plus any other additive costs. * Distribution The distribution of services will be either via the central office or via the Internet. * Advertising and Promotion The most successful activities will be a comprehensive networking campaign, as well as a targeted customer acquisition system. * Customer Service In order to go out long-term profitability, all expenses will be born for customer service to achieve total customer satisfaction.Financial ProjectionsMetolius requires monthly revenue of $8760 to transformation even. It is forecasted that in 3 years time (2002, 2003, 2004) the company will grow sufficiently such that the total sales revenue will roughly double to $145,392 and the total expenses even though will rise they will get smaller in comparison to the Revenues by as such(p renominal) as 1.5% and become 4.35% at the end of the third year. Therefore it could be concluded that the business will always be yielding and loyal growing.Review and Control The following areas will be monitored to gauge carrying into action Revenue monthly and annual. Expenses monthly and annual. Repeat business. Customer service.This will be done by setting up a start and end date for a jobs, assigning the budget for the job and the job to a manager and department so that it can be monitored.Marketing shaping Initially Kievs alone will head and manage the marketing feed till he hires an assistant for help in the 7th month. happening Plan The difficulties and risks posed to Metolius and the worst case scenarios must be communicate in the contingency plan. Problems with generating visibility, landing large projects for increase income and increasing competition are some of the difficulties the firm will face. The worst-case scenarios will be if the firm cant achieve profits and must liquidate assets to blanket liabilities.