Yes Bank : "Changing the rules of the game"

One of the strengths and differentiating features of Yes Bank is its issueledge blasphemeing approach. Our approach is service orientated; we completelyow for what is missing in the market place. We offer choice and convenience to customers.?-Rana Kapoor, Late founder, Yes Bank(Source: ?Wireless Banking threadting nod?, www.Intel.com./casestudies/yes_ marge.pdf)Not just some otherwise ?ME TOO?It was December of 2006 when businessworld rated Yes Bank as the third largest rely building in a survey that included both acquainted(predicate) and private sector banks. This was not the only award the bank got. It has received a number of accolades since its inception in 2004. Considering a late entry in a industry where in all others have a prominent set up in the market and the skepticism it faced from the experts on the announcement of future(prenominal) into this overcrowded market. The bank differentiated itself from what they called ?knowledge banking approach? which ha s a large emphasis on technology and human resource. The knowledge banking conception was the main differentiator and using this approach they were planning to spend specialized services to sunshine industries via their domain experts. It had a fuddled strategy of outsourcing its technology (IT) to some proven players of the market and thusly focuses on its competitive edge and core business of banking and gave outflank services to the customers.

Another area where they focused was that of Human Resources. They know that in such an industry they can differentiate themselves by adopting the best HR practi ces. Some brilliant initiatives of giving th! e employee the liberty of working in his/her in terest area and to encourage them to attend initiatives went out to prove the major way in which they avoided themselves to run out ?just another bank?. These innovative strategies led to the be on cloud nine story of Yes Bank and the commitment and effort of the bank... If you want to write down a full essay, order it on our website: OrderCustomPaper.com

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